Mercy Health

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Senior Media Relations Specialist, Bachelor’s degree in journalism is required!

Senior Media Relations Specialist, Bachelor’s degree in journalism is required!

Requisition ID 
2017-753406
Category 
Other Professional Non-Clinical
Position Type 
Full Time
Shift(s) 
Days
Department 
Integrated Marketing
Location 
US-OK-Oklahoma City

More information about this job

Overview

Job Template Header

 

We’re a Little Different

 

Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.  

 

We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.

 

At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.

Responsibilities and Qualifications

Reporting to the Executive Director of Media Relations and Social Media, the Senior Media Relations Specialist, supporting Mercy and/or its Business Integration team (Mercy Virtual, ROi, Mercy Technical Services, etc.), implements news strategy and executes tactics to grow Mercy’s reputation and awareness, as well as avert and minimize negative news within the regional community and across Mercy. The role assists in maximizing earned media for Mercy and/or its Business Integration team in both traditional news and all relevant social media platforms, and tracking the benefits of these efforts to drive business to Mercy. This person takes an active lead in setting the standards for the news team, serves as an advisor and support to news team members across Mercy and manages special news projects. The role also supports and provides critical recommendations for news and social media as relevant to business services, regional, and Mercy-wide marketing plans and integrated campaigns that drive patient acquisition and retention. This position will work closely with marketing and local operational leadership to ensure coordination and prioritization of news efforts locally, and to ensure an appropriate level of news support across Mercy when needed. This person will be a visible and active representative of Mercy in the local community, and will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.

 

High-level Job Requirements

  • Builds strong and effective relationships with media, locally and regionally, as well as globally when needed
  • Possesses strong storytelling skills, both long and short form (telling a story through a news release or a more succinct social media post)
  • Supports news and social media goals, objectives and tactics which are measurable and repeatable
  • Aligns and integrates news strategies with business services, regional, and Mercy-wide marketing strategies to drive positive return on investment both locally and Mercy-wide
  • Assists in developing a master plan and strategy for Mercy-wide stories, as well as business services and regional stories, in order to align efforts and drive business to Mercy

 

Essential Duties and Responsibilities

  • Supports, mentors and trains news team members across Mercy which could include proofing and providing key edits to stories, offering input on media best practices and providing critical input for news opportunities and risks across Mercy
  • Provides media training and preparation for spokespersons to support news stories as well as respond to media inquiries
  • Supports crisis communications activities, including helping to develop plans, recommending responses, providing counsel and media training to local leaders and Mercy-wide leaders when needed
  • Assists in setting Mercy’s news strategy and takes an active lead in Strategic News Council that meets virtually every week and face-to-face quarterly to brainstorm and create detailed news plans for key Mercy-wide initiatives
  • Assists in developing traditional media and social media training for entire news team, as well as bigger marketing team and leaders across Mercy, in order to safeguard the Mercy brand
  • Provides input into news tools, services, systems and contracts to provide the highest level of support to the news team
  • Assists in continuing to update and develop all news and social media protocol, training, plans, policies, best practices, procedures and processes
  • Assists in developing and fine-tuning methods to measure averted or minimized negative news stories to Mercy’s brand
  • Assists news/social media team and other departments and services within Mercy in managing customer service issues and minimizing public relations risks
  • Maximizes and repurposes stories across all possible channels, including external and internal (for example, multiple social media platforms, mercy.net newsroom and internal avenues such as intranet and newsletters)
  • Collaborates with Integrated Marketing team members to address local and Mercy-wide news objectives
  • Possesses exceptional judgment and ability to synthesize issues quickly and respond appropriately, along with a keen sense of knowing who to include in discussions
  • Monitors daily news coverage in local communities and plays an active role in also monitoring national stories that might influence health-care related news in local, regional and Mercy-wide communities
  • Embrace the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.

Qualifications:

We’re all unique pieces of a puzzle at Mercy, connected together to create a beautiful picture of health. And being the perfect fit for your role requires a specific set of qualifications that you’ll bring with you:

 

Education Requirements

  • Bachelor’s degree in journalism, public relations, communications, English, marketing or similar area of study

 

Experience Requirements

  • Demonstrated track record for success
  • Ability to work as a part of team that is both local and virtual

 

Skill Requirements

  • Exceptional writing, editing and project management skills
  • Strong social media skills and knowledge
  • Enthusiasm and ability to expand skills and knowledge in a changing environment
  • Ability to thrive and flex in a fast-paced, high-energy environment
  • Impeccable follow-through and ability to multi-task and track various stories and projects
  • Collaborative and willing to receive feedback from a variety of sources
  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
  • Ability to work independently and collaboratively
  • Credible and articulate, with excellent communication, presentation and interpersonal skills
  • Creative thinker and innovator
  • Strong interpersonal skills; ability to provide counsel to leaders and others on news issues
  • Ability to influence and manage change in a positive and collaborative manner
  • Possess high degree of integrity and moral character
  • Ability to interpret qualitative and quantitative data and use in decision making

 

We’ll Support You at Work and Home

 

Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a “top 100 places to work.” We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds, even to part-time employees. We’re proud to provide tuition reimbursement to help you grow and learn new skills.

 

What Makes a Good Match for Mercy

 

Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and are not afraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.

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