Mercy Health

  • CRM Campaign Analyst

    Requisition ID
    2019-787843
    Category
    Marketing & Communications
    Position Type
    Full Time
    Shift(s)
    Days
    Department
    Integrated Marketing
    Location
    US-MO-Chesterfield
  • Overview

    Job Template Header

    We’re a Little Different

    Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.

     

    We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.

     

    At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.

     

    Responsibilities and Qualifications

    The CRM Campaign Analyst supports the implementation, execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, winback and engagement. The Analyst will support partnerships with Marketing Planning, Service Line Marketing, Brand & Digital Experience, Business Development and Media Relations teams to ensure all initiatives are well-coordinated and implemented across the ministry. The Campaign Analyst will perform all duties and responsibilities in a manner consistent with the mission and values of Mercy.

     

    High-level Job Requirements

    • Execute & analyze multi-channel CRM campaigns that acquire, retain and engage customers across the ministry, using direct-to-consumer response-driven methods
    • Support the development of a data-driven, customer-centric, test-and-learn culture within Integrated Marketing through use & advocacy of marketing technology, reporting & analytics
    • Strong understanding of Integrated Marketing operational cadence and exceptional collaboration with peers in other marketing functional areas to support successful campaign execution

    Essential Duties and Responsibilities

    Campaign Management

      • Responsible for the execution and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention, winback and engagement
      • Support Integrated Marketing functions in development of campaigns that drive acquisition, retention and engagement
      • Collaborate with Operations, Care Management, Foundation and other functions within Mercy to implement customer-centered communications that drive retention, loyalty and engagement
      • Implement the timing, messaging, testing/optimization, and target selection for campaigns

    Testing, Analytics & Reporting

      • Analyze campaign effectiveness using multiple data sources, modifying campaigns based on conclusions
      • Understand propensity models & support use in targeted marketing
      • Develop reporting and dashboards to measure campaign effectiveness, testing efficacy and return on investment at the local, regional and ministry levels
      • Support regular review of reports, dashboards & analysis with marketing stakeholders
      • Support multivariate & A/B tests and analysis to help deliver exceptional customer experiences
      • Advocate for CRM reporting, understand & explain to partners

    Marketing Operations

      • Support the implementation of CRM, marketing automation and lead nurturing platforms
      • Support Do-Not-Contact (DNC) processes and data hygiene requirements; become familiar with applicable legal compliance requirements.
      • Regular collaboration with Service Line Strategy and Marketing Planning teams to define prospect counts, assist in prioritizing efforts & ensuring the smooth execution of campaigns and reporting
      • Support & advocate for Marketing’s Operational Cadence across the team
    • Change management - Embrace fluidity of the healthcare industry and changes likely to occur in coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.
    • Embrace the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.

    This position is located at:

    Mercy Ministry Office

    14528 S. Outer 40 Rd.

    Chesterfield, MO 63017

     

    Because you’re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That’s why you’ll bring to your role the right set of qualifications:

     

    Education Requirements

    • Bachelor’s degree - Business, Marketing, Computer Science, Statistics, Finance, Public Relations, Communications or similar area of study preferred

    Experience Requirements

    • 2+ years of progressive experience in marketing and communications including:
    • Experience with CRM and marketing automation platforms; Salesforce experience preferred
    • Experience with customer analytics, database marketing, and/or direct marketing preferred
    • Measuring & analyzing campaign effectiveness; advising & making modifications from conclusions preferred
    • Clearly articulating results & insights to stakeholders through reporting, dashboards & presentations
    • 2+ years Digital and/or CRM Analysis experience
    • Advanced Microsoft Excel skills
    • Experience working with cross-functional teams, especially within a marketing/business intelligence environment
    • Health care marketing experience preferred

    Additional Skill Requirements

    • Strong understanding of linkage between IT & Marketing
    • Familiar with relational database concepts & comfortable with large data sets
    • Understand predictive/propensity models & customer segmentation
    • Ability to interpret qualitative and quantitative data and use in decision making.
    • Highly analytical and able to derive meaning from data through testing and optimization
    • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
    • Credible and articulate, with excellent communication, presentation and interpersonal skills
    • Meticulous attention to detail, with an overall passion for continual improvement
    • Ability to thrive in a fast-paced, high-energy environment
    • Possess high degree of integrity and moral character
    • Analytical with a natural curiosity to measure, test, learn and iterate to get the best results possible
    • Meticulous attention to detail, with an overall passion for continual improvement

    We’ll Support You at Work and Home

    Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a “top 100 places to work.” We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds to benefit eligible coworkers. We’re proud to provide tuition reimbursement to help you grow and learn new skills.

     

    What Makes a Good Match for Mercy

    Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and are not afraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.

    Keywords

    Marketing

    MarTech

    MarCom

    Analyst

    Campaign Analyst

    Data Analyst

    Digital Manager

    Digital Coordinator

    Direct Marketing

    Database Marketing

    Job Board Tags

    #LI-DS1

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